EVERYTHING YOU NEED TO KNOW
To Start A Coffee Shop Business

Choose the training below that best suits your needs and budget:

“....You'd really be hard pressed to find a better experience!... I found other reputable programs, but the fees were usually much higher, scheduling was usually not as flexible, and programs were generally inefficient with the time used to train you. CoffeeTrainers.com has definitely streamlined the process without any detriment to your education. On top of everything, Coffee Gurus, Johnnie and Louisa are just great people and are easy to build a rapport with. It's plainly clear that they care about your education and want to equip you with the tools to land a position at a reputable coffee shop or open your very own by the day's end. Between their outgoing personalities and vast amount of experience, it's really easy to see why they're so successful in their industry. Whether you're interested in acquiring a new skill set or looking to embark on a new business venture, you should definitely start by training with Johnnie at CoffeeTrainers.com."
Evan H., Glendale, CA

See more testimonials HERE

Introduction

Johnnie's Coffee - Patio dining in beautiful Marina del Rey, CA

Welcome to CoffeeTrainers.com. Do you wish to become a master barista or need proven advice on how to start a coffee shop, café or restaurant? Need on-site barista training for your staff, corporation, tech firm or business? Do you need kitchen staff training or a new menu? CoffeeTrainers.com provides one-on-one training on-site as well as consulting at a guaranteed lowest price.

Train at Our Facility or We Can Come to You

Our hands-on barista training takes place in a professional setting on state-of-the-art NSF coffee equipment. We also offer on-site barista training at your corporation, tech firm, coffee shop or restaurant. We can even help oversee equipment purchases, leases and set-up. And if you need help with menu creation, kitchen training or server training for your restaurant, we do that too! Best of all, you will train and consult with 25 year coffee shop/restaurant entrepreneur and guru, Johnnie Graves and we work with your budget.

Train at our facility or we can come to you. We will train your staff on-site at your corporation, tech firm restaurant or coffee shop!

Coffee Training Courses (Barista Training & Coffee Bean Roasting Lessons)

Barista Training

Coffee Guru Johnnie Graves of Johnnie's Coffee, Marina del Rey, CA

Imagine being your own boss and running a business that earns you high-profits. There has never been a better time to start your own profitable coffee business. It's no secret that the coffee shop industry presents opportunity and potential for wealth. And becoming a barista or learning how to roast coffee beans – is a great way to start. After your training, you may choose to work at a coffee shop to learn the ropes, or start your own kiosk or shop. We’re here to help you every step of the way.

With our Barista Training Course, you will receive 4-hours of one-one-one hands-on training on a state-of-the-art NSF espresso machine. Training includes safety, familiarization of all tools and espresso machine equipment needed to make the ultimate barista drinks. You will be privy to all coffee terms and drink names, and master the skill of making the finest foam, steamed milk, soy, running espresso shots, and you make over 25 barista drinks while you train alongside Johnnie Graves – a 25 year restaurant and coffee shop entrepreneur. In addition, to mastering the skill of making barista drinks, you will receive a concise Barista Recipe Guide – yours to keep as well as discounts on wholesale coffee beans and more. We guarantee the lowest price for professional Barista Training. We also offer a Coffee Bean Roasting Course. See more below.

Coffee Bean Roasting Lessons

Coffee guru Johnnie Graves of Johnnie's Coffee, Marina del Rey, CA

Learn the art of coffee bean roasting with our master coffee roasting trainer. You will train one-on-one with our expert on a 25 pound NSF approved coffee roaster in a professional coffee roasting facility. You will also be educated on coffee growing regions and various types of beans and roast 4-5 different single original coffees hands-on with our expert. In addition, you will learn how to chart and develop roasting curves for each batch you roast, as well as develop a system of how to keep records of roasting curves. Lastly, you will do coffee tastings of your freshly roasted batches and receive a sample of your roasted product to take with you. In just three hours, you’ll learn what it takes to be a professional coffee bean roaster!

Barista Training Fees & More

Start Your Own Coffee Shop or Restaurant - One on One Consultations

If you have dreams of starting your own coffee shop, breakfast café or restaurant, Johnnie offers one-on-one restaurant consulting by phone or on-site. He will share 25 years of proprietary secrets in the coffee shop and restaurant business as well as answer any questions you may have about operating your business. Some questions you might ask may include: how to choose a viable location, how much are start-up costs, construction and restaurant equipment, what permits and licenses are needed, owning or leasing equipment, health and food safety requirements and certification, zoning, customer parking and bathroom requirements, menu suggestions, marketing and much more. Johnnie’s years of experience and success will help you save time, money and misspent effort in your decision to successfully open your own coffee business, café or restaurant.

We also offer a detailed Supplies & Resources Guide containing all your coffee shop, café or small restaurant start-up needs and costs such as licenses, permits, owing or leasing equipment, where to purchase dry and paper goods, breakfast and lunch food needs, sources for bonded, licensed restaurant construction companies, sources for the best coffee beans, payroll services, insurance, food safety training, and more. This guide outlines everything you’ll need to develop a concise business plan and start your business. In addition, with Johnnie’s resources and connections, you’ll be privy to DEEP discounts on wholesale coffee beans as well as NSF state-of-the-art coffee equipment. See our restaurant/ coffee consultation and barista training fees below.


We’re here to train you one-on-one or help answer any questions you wish to know about the coffee shop and restaurant business.

When you train as a barista, restaurant entrepreneur or consult one-on-one with Johnnie Graves, you will be privy to exclusive insider information. He will reveal everything you wish to know about starting and operating your own coffee shop, café, or restaurant. Johnnie is a skilled master roaster, coffee guru, restaurant and coffee shop entrepreneur of 25 years.


Need Help Creating a Delicious Food Menu?

In addition to barista training, Johnnie makes the most delicious-tasting, healthy foods!! He can design a menu that suits your customer’s needs and can train your kitchen staff on site. They will learn to make amazing breakfast frittatas, high protein pancakes (made with nuts), tasty wraps, unique salads, and much more!!

About Johnnie Graves - a 25 Year Coffee Shop & Restaurant Entrepreneur

Johnnie has been an owner/operator and entrepreneur of five coffee shop and restaurant businesses with over 25 years of experience.

Johnnie began as a master coffee roaster over 25 years ago, providing his custom coffee blends to restaurant Johnnie's Coffee, Marina del Rey, CA features specialty coffees and fresh, delicious sandwiches and saladsestablishments in the Los Angeles area. Soon thereafter, he became the manager of popular restaurant; Café Au Lait. He then managed Prebeca in Marina del Rey,CA. and two years later became co-owner of The Coffee Roaster Restaurant in Marina del Rey. With his expertise, Johnnie helped boost sales by double their monthly income within six months of his arrival! Johnnie’s business savvy and reputation provided him the opportunity to start his own independent coffee establishment; Johnnie's Coffee, at The Waterside Mall in Marina del Rey for 13 years. He then opened Johnnie’s Café, at the Marina Marketplace Mall in 2005 offering fair trade, pesticide-free coffee drinks, smoothies and a healthy, delicious breakfast, lunch and dinner menu.


Johnnie's Proven System

Johnnie has helped numerous individuals who have had no prior restaurant, barista, cooking or business experience.

WE HAVE HELPED MANY START THEIR OWN BUSINESS

Johnnie's Coffee in the Marina Marketplace, Marina del Rey, CATo date every individual who has consulted with Johnnie has opened either one location or multiple locations. Johnnie has helped the following establishments with his expertise: Tanner’s Coffee, Felicia’s Flowers, Katie’s Kiosks, Sarah’s Coffee Shop and many more. After your barista training and consultation(s), you may wish to operate a single location, kiosk or start a chain or franchise. Or you may start the business and sell it to make a profit. And you will never have to pay us royalties or inflated franchise fees. In fact, the owner of Tanners opened several shops after taking his training with Johnnie, and recently sold his locations, making a huge profit.

See more testimonials HERE

Barista Training & Coffee Shop Consultation Fees

Choose the training below that best suits your needs and budget:

4-Hour Hands-On Barista Training Course:

One-on-one training with our coffee shop guru on a state-of-the-art NSF espresso machine. You’ll learn dozens of coffee terms and specialty drinks, all barista tools required and familiarity with all aspects of operating an NSF espresso machine, be privy to coffee bean and espresso education, the art of making foam, perfect espresso, and other types of coffees, and make over 23 specialty coffee drinks. This training also includes a Barista Recipe Guide to take with you.

•One person Regular Price $1000
-- LIMITED OFFER NOW ONLY $499 (4 hours + one free Barista Recipe Guide)
Two persons Regular Price $1500 -- LIMITED OFFER NOW ONLY $975 (4 hours + one free Barista Recipe Guide)
Three persons Regular Price $2000 -- LIMITED OFFER NOW ONLY $1450 (4 hours + one free Barista Recipe Guide)

NOTE: (Groups of 2-3 persons training: all individuals must train together)

Course payment must be made in full no later than 14 days in advance of training date. Contact Louisa at 1-310-990-2704 for more details or email your daytime phone number and questions to
EMAIL... LJGraves@sbcglobal.net

4-Hour Hands-On Barista Training + a 30 Minute Consultation with Johnnie:

One-on-one training with our coffee shop guru on a state-of-the-art NSF espresso machine (see more details above on this training), plus receive a 30 minute consultation with Johnnie. After completing your 4-hour barista training (as noted above), you may ask unlimited questions about the coffee shop business such as start-up costs, lease signing tips, how to find the best location, all supplies and equipment needs, business proposal source, employee hiring tips, marketing etc. for 30 minutes. This training also includes one Barista Recipe Guide.

•One person Regular Price $1350 -- LIMITED OFFER NOW ONLY $600 (4 hours + 30 minute consultation+ one Barista Recipe Guide)
•Two persons Regular Price $1700 -- LIMITED OFFER NOW ONLY $1000 (4 hours + 30 minute consultation+ one free Barista Recipe Guide)

Course payment must be made in full no later than 14 days in advance of training date. Contact Louisa at 1-310-990-2704 for more details or email your daytime phone number and questions to
EMAIL... LJGraves@sbcglobal.net

On-Location Staff Training - We Come to Your Coffee Shop, Restaurant, Tech Firm, etc.

We do on-site training for tech firms and businesses who wish to have an espresso bar. We also do staff training for start-up coffee shops and restaurants. Many of our tech firm clients enjoy serving premium espresso drinks to their employees and guests. And best of all they have experienced INCREASED productivity by their staff and employees. Having your espresso system on site keeps your employees at work – instead of leaving for Starbucks, etc.

We can train your staff on-site (up to four individuals) as well as provide the best prices for premium espresso machines and equipment, and deliver freshly roasted premium grade coffee beans – right to your business. Shipping & handling is free!

Two trainers, Coffee guru Johnnie and Louisa will travel to your location within the USA to train one-on-one with up to four staff members. Personalized hands-on training and consulting is customized to address your needs

If you are a new coffee shop business, Johnnie can help with your store grand opening, setting up coffee bar, barista training for up to four individuals, creation of unique breakfast and lunch menus and training up to four individuals to prepare food recipes. In addition, we can offer marketing suggestions and unlimited questions may be asked throughout the duration of training. Also a Supplies & Resources Guide (at $550 value) + Barista Recipe Guide are included with this training.

•We come to you. One 6-8-hour day within 1 hour drive of the Los Angeles area
-- LIMITED OFFER NOW ONLY $1500 for up to four individuals.

•We come to you. One 6-8-hour day within 2 hour drive of the Los Angeles Area -- LIMITED OFFER NOW ONLY $1800 for up to four individuals.

•Multiple day training within 2 hour drive of Los Angeles or further, please contact Louisa to discuss options at 310-990-2704.

•Two 8-hour days **outside of CA -- LIMITED OFFER NOW ONLY $3200

•Three 8-hour days **outside of CA -- LIMITED OFFER NOW ONLY $3900

Coffee Business Consultation by Phone with Johnnie:

Johnnie will answer any questions you have about the coffee shop business and provide invaluable, time-saving coffee shop “insider expertise”. Ask about start-up costs and fees, cost of a lease, supplies, equipment, licenses, permits, build-out costs, services, finding the best location, writing a business proposal, etc. Save time, money and headaches by asking questions and get the truth about what it takes to own and operate a successful coffee business.
•Up to two persons -Thirty minutes by phone -- LIMITED OFFER NOW ONLY $200
•Up to two persons - One hour by phone -- LIMITED OFFER NOW ONLY $350

Course payment must be made in full no later than 14 days in advance of training date. Contact Louisa at 1-310-990-2704 for more details or email your daytime phone number and questions to
EMAIL... LJGraves@sbcglobal.net

Need NSF Espresso equipment at discount prices and installation? Looking for freshly roasted, premium coffee beans delivered directly to your door or business? We do that too. Contact Louisa at 310-990-2704

Coffee Bean Roasting Lessons:

Learn the art of coffee bean roasting with our master coffee roasting trainer. You will train one-on-one with our expert on a 25 pound NSF approved coffee roaster in a professional coffee roasting facility. You will also be educated on coffee growing regions and various types of beans and roast 4-5 different single original coffees hands-on with our expert. In addition, you will learn how to chart and develop roasting curves for each batch you roast, as well as develop a system of how to keep records of roasting curves. Lastly, you will do coffee tastings of your freshly roasted batches and receive a sample of your roasted product to take with you.
•One person, Regular Price $1700 - LIMITED OFFER NOW ONLY $600 (3 hours)

Supplies & Resources Guide:

Starting your own coffee shop business? This concise guide lists all prices/costs and fees to provide you with a basic understanding of a coffee shop start-up. This guide offers an extensive list of all operating needs such as licenses, permits, certifications, approx. build out costs, restaurant and espresso equipment needs, all foods, dry and paper goods, dairy, coffee beans, opening stock, marketing ideas, sample menus, lease signing tips, bathroom and parking requirement, and much more. This guide is the ultimate tool needed to write your business plan, to help secure a loan as well as provides myriad time-saving resources and insider information required to start your own coffee business. Note prices noted within the guide are subject to change and may vary from state to state.
•Regular Price $550 -- LIMITED OFFER NOW ONLY $300

Course payment must be made in full no later than 14 days in advance of training date. Contact Louisa at 1-310-990-2704 for more details or email your daytime phone number and questions to
EMAIL... LJGraves@sbcglobal.net

Hotel accommodations and transportation to and from our training location in Los Angeles will be your responsibility. Out-of-towners will be provided a list of hotel establishments within walking distance to the facility where you will train.

See our Student Testimonials HERE


PRESS

Coffee Facts

•Coffee shops make up the FASTEST GROWING part of the restaurant business, checking in with a 7% annual growth rate!

Coffee is one of the most rapidly growing industries in the United States. The USA imports over $6 billion worth of coffee beans per year. It has an annual sales volume of over $15 billion, making it the second largest commodity in the world next to oil.

Americans consume 400 million cups of coffee per day, or equivalent to 146,000,000,000 (146 Billion) cups of coffee per year; making the United States the LEADING CONSUMER of coffee in the world. On average, coffee drinkers consume 3.2 cups of coffee daily.

America's unquenchable thirst for premium coffee continues to drive US coffee shop sales. Coffee represents 75% of all the caffeine consumed in the United States.

Coffee Tips and Facts
By Coffee Guru, Johnnie Graves

Did you know?….

In the 9th century an Ethiopian goat herder noticed his usually lethargic goats had more energy after having eaten the red berries off an evergreen tree. He gathered these berries and soon thereafter, coffee was born. It took another 250 years before it became a popular drink, and another 415 years before it reached Europe around 1515.

Now an estimated 4 out of 5 people start their day with coffee. One third of the water used in North America is used for brewing coffee. The coffee industry employees over 25 million people worldwide. And the next time you’re having a cup of “Joe” share this interesting fact -> Europeans in World War II referred to soldiers as “G I Joes” because they consumed lots of coffee. Thus a cup of “ Joe” was born.


Training /Consulting Terms Agreement:
You have read and expressly understand that after training or consulting with our expert(s), that securing a job as a coffee barista or operating a successful coffee shop business is not guaranteed by trainer/expert(s), owners, associates or heirs of Johnnie Graves nor will the named herein be held responsible for any liability, loss or injury which may take place traveling to and/or from the training location or during training. Transportation or hotel accommodation is responsibility of out-of-towners. The training fee is non-refundable and must be paid in full no later than seven days prior to training date via "Certified Check" and mailed to the address provided. You agree not sell or post the trade secrets shared with you during training or consulting. Prices quoted for equipment, supplies, materials, etc. may be subject to change due to location and economy. Please check pricing in your area. Store design may vary from city to city depending on health and building inspector specifications.


CONTACT LOUISA TO SCHEDULE CONSULTING OR BARISTA TRAINING at 310.990.2704 or email
EMAIL...LJGraves@sbcglobal.net