EVERYTHING YOU NEED TO KNOW
To Start A Coffee Shop Business
the training below that best suits your needs and budget:
to CoffeeTrainers.com. Whether you wish to start your own
coffee shop or want to learn how to become a skilled coffee
barista, CoffeeTrainers.com offers you concise answers and
hands-on training at a guaranteed lowest price. We provide
both hands-on barista training using state-of-the-art NSF
coffee equipment as well as coffee shop training or consultations
by the hour; by phone or in person. Best of all, you will
train and consult with 25 year coffee shop entrepreneur
and guru, Johnnie Graves.
Imagine being your own boss and running
a business that earns you high-profits. There has never
been a better time to start your own profitable coffee business.
It's no secret that the coffee shop industry presents opportunity
and potential for wealth.
shops make up the FASTEST GROWING part of the restaurant
business, checking in with a 7% annual growth rate!
is one of the most rapidly growing industries in the United
States. The USA imports over $6 billion worth of coffee
beans per year. It has an annual sales volume of over $15
billion, making it the second largest commodity in the world
next to oil.
consume 400 million cups of coffee per day, or equivalent
to 146,000,000,000 (146 Billion) cups of coffee per year;
making the United States the LEADING CONSUMER of coffee
in the world. On average, coffee drinkers consume 3.2 cups
of coffee daily.
unquenchable thirst for premium coffee continues to drive
US coffee shop sales. Coffee represents 75% of all the caffeine
consumed in the United States.
you choose our Barista Training Course,
you will receive 4-hours of one-one-one hands-on training
on a state-of-the-art
NSF espresso machine, learn the tools and equipment needed
to make the ultimate barista drinks, you will be privy to
all the coffee terms and drink names, master the skill of
making the finest foam, espresso shots, and learn one-on-one
how to make over 25 barista drinks while you train with
Johnnie Graves – a 25 year coffee shop entrepreneur.
In addition, to mastering the skill of making barista drinks,
you will also receive a concise Barista Recipe Guide –
yours to keep as well as and discounts on wholesale coffee
beans and more. We guarantee the lowest price for professional
Barista Training. See fees and more information
Your Own Coffee Shop; One-on-One Consultation
you have dreams of starting your own coffee shop, we also
offer one-on-one consulting with Johnnie. He will share
25 years of proprietary secrets in the coffee business as
well as answer any questions you may have about starting
or operating a coffee shop. Consultations can be done in
person or by phone. Some questions you might ask may include:
start-up costs such as building, restaurant equipment and
coffee supply prices, services, permits and licenses you,
how to choose a viable location, lease suggestions, store
design, health and food safety requirements and certification,
building costs, zoning, customer parking and bathroom requirements,
menu suggestions, marketing and much more. Johnnie’s
years of experience and success in the coffee business will
help you save time, money and misspent effort in your decision
to successfully open your own coffee business.
also offer a detailed Supplies & Resources Guide
containing all your coffee shop start-up needs and costs
such as licenses, permits, equipment, coffee beans, dry
and paper goods, dairy and food needs, build-out and lease
costs, payroll services and more. This guide outlines everything
you’ll need to start your coffee business as well
as a sample business proposal to help create your business
plan. In addition, you’ll be privy to deep discounts
on premium roasted coffee beans and state-of-the-art coffee
equipment through the sources revealed by Johnnie in your
guide. See consultation and barista training fees
here to train you one-on-one or help answer any questions
you wish to know about the coffee business.
you train as a barista or consult one-on-one with Johnnie
Graves, you will be privy to exclusive information -- everything
you wish to know about starting and operating your own coffee
shop. Johnnie is a skilled master roaster, coffee guru and
coffee shop entrepreneur of 25 years.
Johnnie Graves – a 25 year coffee shop entrepreneur
has been an owner/operator and entrepreneur in the coffee
business with over 25 years of experience.
has owned and operated three successful coffee shops and
has helped many others start their own coffee business.
as a master coffee roaster over 25 years ago, providing
his custom coffee blends to restaurant establishments in
the Los Angeles area. Soon thereafter, he became the manager
at two coffee shop/restaurants; Café Au Lait and
Prebeca in California. Johnnie later became co-owner of
The Coffee Roaster in Marina del Rey, boosting sales to
double their monthly income within six months of his arrival.
Johnnie’s expertise, business savvy and reputation
soon provided him the opportunity to start his own independent
coffee establishment; Johnnie's Coffee, at The Waterside
Mall in Marina del Rey for 13 years. He then opened his
third location at the Marina Marketplace Mall in 2005 offering
fair trade, pesticide-free coffees and a healthy, delicious
breakfast and lunch menu.
Johnnie is famous
for excellent service, delicious premium barista drinks
and creating healthy, tasty foods. He will share his successful
system and if you desire, consider taking his hands-on barista
training. While consulting, Johnnie can provide basic costs,
resources and supplies, location suggestions, marketing
and much more to help you quickly and efficiently get your
business going. The secret to success is creating an on-going
customer base. Johnnie will provide you with menu suggestions
and marketing samples as well as a cost-effective graphic
artist who can custom design your menus and business cards
etc. at a very reasonable cost. Johnnie is more than happy
to share his expertise and insider coffee business secrets
Johnnie has helped
numerous individuals who have had no prior restaurant, barista,
cooking or business experience.
HAVE HELPED MANY INDIVIDUALS START THEIR OWN COFFEE BUSINESS
date every individual who has consulted with Johnnie has
opened either one location or multiple locations. Johnnie
has helped countless others open their own establishments
with his expertise including: Tanner’s Coffee, Felicia’s
Flowers, Katie’s Kiosks, Sarah’s Coffee Shop
and many more. After your barista training and consultation(s),
you may wish to operate a single location, kiosk or start
a chain or franchise. Or you may start the business and
sell it to make a profit. And you will never have to pay
us royalties or inflated franchise fees. In fact, the owner
of Tanners opened several shops after taking his training
with Johnnie and recently sold his locations, making a huge
more testimonials at the bottom of the page.
Training & Coffee Shop Consultation Fees
the training below that best suits your needs and budget:
Hands-On Barista Training Course:
training with our coffee shop guru on a state-of-the-art
NSF espresso machine. You’ll learn the coffee terms
and tools required as well as how to make over 25 specialty
coffee drinks (includes a Barista Recipe Guide to take with
One person $1000 (four hours + Barista Recipe Guide)
Two persons $750 per person = $1500 (five hours + two Barista
NOTE: (Two persons training: both individuals must train
Hands-On Barista Training + a 45 Minute Consultation with
One-on-one training with our coffee shop guru on a state-of-the-art
NSF espresso machine (see more above), plus a 45 minute
consultation with Johnnie. After completing your 4-hour
barista training, you may ask any questions about the coffee
shop business such as start-up costs, leases, supplies,
equipment, finding the best location, etc. for 45 minutes.
(Includes one Barista Recipe Guide)
One person $1,350 (five hours + one Barista Recipe
Two persons $ 1,700 (six hours + two Barista Recipe Guides)
& Resources Guide:
Includes sources, prices and costs of a start-up coffee
shop such as licenses, permits, certifications, NSF espresso
and other coffee and restaurant equipment, dry goods, dairy,
coffee beans, foods, opening stock, build-out prices, shopping
lists, marketing ideas, and a sample business proposal.
This is an excellent source for writing your business plan,
getting a loan and getting the insider information and start-up
costs required to start your own coffee business.
by the Hour with Johnnie:
Johnnie will answer any questions you have about the coffee
shop business and provide his coffee shop “insider
expertise”. Ask about start-up costs, leases, supplies,
equipment, licenses, permits, build-out costs, services,
finding the best location, writing a business proposal,
$350 / 30 minutes by phone
$450/ one hour by phone or in person
Coffee guru Johnnie flies to your location for 6 hours.
Includes barista training for up to two individuals, consultation
throughout the seven-hour day, a Supplies & Resources
Guide, Barista Recipe Guide, menu consultation and more.
$2500/day in the USA or Canada
Louisa AT: 310.990.2704 to schedule your training session
and discuss fee payment or EMAIL...
and transportation to and from our training location in
Los Angeles will be your responsibility. Out-of-towners
will be provided a list of hotel establishments within walking
distance to the facility where you will train.
you're interested in being in the coffee business in any
capacity, I strongly suggest you give CoffeeTrainers.com
a try. Whether you're interested in opening up your own
shop, an established owner that wants to train their staff,
or just want to learn the basics, Johnnie and Louisa have
got you covered. Setting up an appointment is simple: all
you need to do is send an e-mail to Louisa. She'll respond
within twenty-four hours and will work with your schedule
in order to accommodate a time frame that will work for
all parties involved. Louisa will also send a confirmation/reminder
e-mail the day before training.
takes place in a professional roasting facility. Johnnie,
who has a vast amount of experience opening and operating
coffee shops, does the bulk of barista training. You're
baptized by fire as Johnnie immediately starts training
you in a mock station. The station is set up to be nearly
identical to the environment a barista might find himself
in. All of the equipment used is industry standard. In fact,
most of the equipment used during barista training is far
superior to anything your everyday coffee shop would have
behind the counter.
will cover everything you'll need to know as you learn how
to make all your standard hot, iced, and blended drinks
(in addition to a few odd requests you may run into). The
great thing about training in this set up is that you'll
have access to the very best equipment in an easy going,
no stress environment. Trainers are given ample time to
become comfortable with each step and Johnnie makes certain
that you're at a good level of consistency and comfort before
moving on. At the end of the day you should be able to slip
into a coffee shop's roster of baristas while maintaining
the shop's standards of flavor and efficiency of service.
In addition to learning about the various types of drinks
you'll need to know, you get a barista recipe guide to take
with you and Johnnie will also familiarize you with every
single piece of equipment you're likely to run into as well
as the maintenance needed to keep your well oiled machine
running like a well oiled machine.
the conclusion of the barista training you will be afforded
the opportunity to sit down and have a 45-consultation session
with Johnnie and Louisa. Here, Louisa will go over a well
written supplies and resource guide. The guide includes
everything you'd need to know in the realm of operations.
It covers everything from 'where to get your supplies, what's
a fair (current) market price, various red tape, customer
interaction, marketing and branding, and a lot more. Consultation
is also a great time to squeeze in any questions you've
forgotten to ask previously (though I?ll doubt you'll need
it [prior to my training, I had jotted a significant amount
of questions on a notepad, and by the end of my training
and consult every single one of them had already been answered]).
really be hard pressed to find a better experience - especially
at the price point. I had done my research before contacting
Louisa. I found other reputable programs, but the fees were
usually much higher, scheduling was usually not as flexible,
and programs were generally inefficient with the time used
to train you. CoffeeTrainers.com has definitely streamlined
the process without any detriment to your education.
top of everything, Johnnie and Louisa are just great people
and are easy to build a rapport with. It's plainly clear
that they care about your education and want to equip you
with the tools to land a position at a reputable coffee
shop or open your very own by the day's end. Between their
outgoing personalities and vast amount of experience, it's
really easy to see why they're so successful in their industry.
Whether you're interested in acquiring a new skill set or
looking to embark on a new business venture, you should
definitely start by training with Johnnie at CoffeeTrainers.com."
Evan H. Glendale, CA
always wanted to own a coffee shop and after my training
with Johnnie and Louisa, they answered more questions and
taught me more than I ever expected. Another coffee franchise
wanted to charge me $150,000 just for the training manual!!
If coffee is your passion then call Johnnie to get the scoop
on the coffee biz.” Rudie B.
training with Johnnie and Louisa I quickly became very aware
of what it really took to own a coffee business. This was
THE best experience and I would have never been able to
get any of this information from a franchised coffee place
unless I paid an arm and a leg. They are a really cool couple
for sharing their expertise. Before you start a coffee business,
you need to meet Johnnie and Louisa.” Amanda
opened a coffee kiosk in an office building after my training
with Johnnie. I now have three kiosks going and my business
husband and I contacted Johnnie to help us learn about starting
a coffee business here in Iowa. We flew down for the weekend
and we learned everything we needed to know. Johnnie even
answered questions after we arrived home. Now we’ve
got two successful coffee locations.” Sheryl
Tips and Facts
Coffee Guru, Johnnie Graves
the 9th century an Ethiopian goat herder noticed his usually
lethargic goats had more energy after having eaten the red
berries off an evergreen tree. He gathered these berries
and soon thereafter, coffee was born. It took another 250
years before it became a popular drink, and another 415
years before it reached Europe around 1515.
an estimated 4 out of 5 people start their day with coffee.
One third of the water used in North America is used for
brewing coffee. The coffee industry employees over 25 million
people worldwide. And the next time you’re having
a cup of “Joe” share this interesting fact ->
Europeans in World War II referred to soldiers as “G
I Joes” because they consumed lots of coffee. Thus
a cup of “ Joe” was born.
Training /Consulting Terms Agreement:
You have read and expressly understand that
after training or consulting with our expert(s), that securing
a job as a coffee barista or operating a successful coffee
shop business is not guaranteed by trainer/expert(s), owners,
associates or heirs of Johnnie Graves nor will the named
herein be held responsible for any liability, loss or injury
which may take place traveling to and/or from the training
location or during training. Transportation or hotel accommodation
is responsibility of out-of-towners. The training fee is
non-refundable and must be paid in full no later than seven
days prior to training date via "Certified Check"
and mailed to the address provided. You agree not sell or
post the trade secrets shared with you during training or
consulting. Prices quoted for equipment, supplies, materials,
etc. may be subject to change due to location and economy.
Please check pricing in your area. Store design may vary
from city to city depending on health and building inspector
CONTACT LOUISA TO SCHEDULE
CONSULTING OR BARISTA TRAINING at 310.990.2704 or email